Augmont: gold brand programme by BigBrandTheory

Augmont · 

Gold that had to feel like a brand, not a rate card.

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Gold that had to feel like a brand, not a rate card.

TypeBrand system
MomentAccelerate
CategoryGold, financial products
ScopeIdentity to retail
ClientAugmont

Augmont is a gold brand programme. Figma grids are in. Copy is a holding structure until the export and the approved line land.

Disciplines
  • Identity
  • Motion
  • Retail
  • Expo
  • Guidelines
The idea
Gold with a system  · 
Not another rate

What the metal taught us.

01

A rate card is not a brand

Placeholder lesson.

02

The mark has to move

Placeholder lesson.

03

Retail is the first proof

Placeholder lesson.

04

Expo cannot invent a second language

Placeholder lesson.

Client testimonial
Client quote to be confirmed.
To confirmAugmont
Start a conversation →
(05) What changed

A gold brand that can hold a room.

A mark that movesPlaceholder outcome.
Retail that matches the filmPlaceholder outcome.
One language at expoPlaceholder outcome.

More transformations.

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Proof, before the first spoon.

A commodity only becomes a brand when someone can choose it twice.

Start a conversation →See the engagement model