Transformations · 

Brands we've built and transformed.

Thirty-two transformations · Seven sectors

Trend Micro
Trend Micro · Enterprise technology

The strongest brands evolve before they have to.

Trend Micro had three decades of authority in enterprise cybersecurity and the market position to prove it. Its products had evolved, its customers had evolved, and the category had changed around all of them. A business operating across 65 countries had grown faster than any single brand system could comfortably hold. The opportunity wasn't correction. It was consolidation. One language capable of carrying the next decade, so that scale compounds rather than fragments.

YOLO
YOLO · Residential real estate

Real estate sells square feet. This one had to sell a life.

Prime Lands is one of Sri Lanka's leading residential developers, with a portfolio built over decades and a reputation that opens doors in Colombo. When the group planned a development for the country's younger buyers, the brief could have been another apartment launch with a different colour of hoarding.

SFC Environment
SFC Environment · Environmental technology

A pioneer that had never needed to explain itself.

A proven wastewater company with modular systems across India, and a brand that said less about it than the work deserved.

The Pahadi Story Honey
The Pahadi Story Honey · Consumer wellness, honey

In a category that sells purity, this one published the proof.

Himalayan honeydew honey from Champawat, launched as Truth Batch 01. Every claim graded before it was written. The product page built around a laboratory report, not a tasting note.

PhillipCapital
PhillipCapital · Financial services · Wealth

The business had become a wealth firm. The brand was still a brokerage.

PhillipCapital has been in India for twenty-five years, part of a financial services house operating across Asia. In that time the business grew well past broking, and its clients grew from first-time investors into families whose decisions now carry consequences for a generation. The brand moved with neither. PhillipCapital still spoke in the language of its product lines, and looked like a brokerage house long after it had stopped being one.

Hindustan Waste Treatment
Hindustan Waste Treatment · Environmental technology

A company that builds the proof, not the promise.

Hindustan Waste Treatment builds and operates municipal solid waste treatment plants across India, turning what cities discard into Compressed Biogas and recovered material. It is part of the SFC group, and its sites are the ones municipalities send other municipalities to see.

Popcorn Passion
Popcorn Passion · FMCG snacking

Anticipation before the first bite.

A category leader most of its consumers had never heard of. For more than twenty five years Popcorn Passion supplied popcorn and fun food to the cinemas, entertainment venues and food businesses of the Gulf. Retail and D2C needed a brand that could be chosen in an aisle, not only called by a buyer.

The Pahadi Story
The Pahadi Story · Consumer wellness, D2C

The one brand in this portfolio with no client on the other side of the table.

The Pahadi Story is a Himalayan wellness brand built on provenance. Chai, herbal infusions and honey, sourced from the hills and told in the voice of the people who live there. It has been trading since 2020, direct to consumer, across marketplaces and into corporate gifting.

Prime Marina
Prime Marina · Residential real estate

The address above the ocean.

Prime Group and Melwa set out to build the only marina-front residential address in Port City Colombo. The location already did the segmentation. The brand had to make that readable before anyone was asked to read a paragraph.

The One Sixth Sense
The One Sixth Sense · Skincare, D2C

The category was selling intensity. This brand had to sell patience.

The One Sixth Sense is a clinical sensorial skincare brand founded by Krishna Vilas and Desha Yadav, formulated for Indian skin in Indian conditions. BBT partnered from the first conversation, before the range existed, and the engagement now runs through to growth marketing.

DesiNutri
DesiNutri · Food, D2C

India's oldest grain, and a generation that had never learned to cook it.

Skandhanshi Agro Foods set out to build a consumer brand around millets, the grain that fed Indian households for generations before convenience quietly moved it off the shelf. BBT partnered with the founders from the ground up, from strategy and naming through to packaging architecture and launch.

ChhattisKala
ChhattisKala · Public and social

A state full of makers, and no single name the world could recognise them by.

Delivered in alliance with PwC, ChhattisKala is the official umbrella brand of Chhattisgarh, a flagship initiative of Bihan, the state rural livelihoods mission. It gathers the craft of artisans, the produce of farmers and the enterprise of women's self help groups under one identity.

Divine 5
Divine 5 · Entertainment IP, publishing

A storyverse that had to feel like a world, not a cover.

Divine 5 is a sci-soul storyverse from MyndCanvas: five siblings representing Asmaan in a virtual-reality championship that blurs fantasy and the real. BBT built the brand around the world, not only the first volume.

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