Prime 30: Prime Group residential brand programme by BigBrandTheory

Prime 30 · 

The thirtieth project still had to feel like the first argument.

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The thirtieth project still had to feel like the first argument.

TypeBrand refresh & communication
MomentAccelerate
CategoryResidential real estate
ScopeIdentity to environment
ClientPrime Group

Prime 30 is a Prime Group residential programme. Image grids follow the Figma frame. Copy is a holding structure so exports can drop in without a rebuild.

Disciplines
  • Brand refresh
  • Packaging
  • Communication
  • Environment
  • LED content
The idea
A number that still has to mean something  · 
After twenty nine

What Prime 30 taught us.

01

A serial number is not a brand

Placeholder lesson.

02

Screens have to hold a line

Placeholder lesson.

03

The suite is the first meeting

Placeholder lesson.

04

Reuse the system, not the last campaign

Placeholder lesson.

Client testimonial
We have done two projects with BBT. Both have been really successful.
Sandamini PereraCo-Founder & Co-Chairperson · Prime Group
Start a conversation →
(05) What changed

A numbered project with a position.

A refresh that holdsPlaceholder outcome.
Environment that speaksPlaceholder outcome.
A line the next tower can usePlaceholder outcome.

More transformations.

See all →
IgniteYOLO
YOLO · Real estate

A residence for a life, not a stage of it.

AcceleratePopcorn Passion
Popcorn Passion · FMCG

Anticipation, before the first bite.

SustainThe Pahadi Story Honey
Pahadi Story Honey · Wellness

Proof, before the first spoon.

The next tower still needs a reason to exist.

Start a conversation →See the engagement model