Ncourage: social enterprise brand programme by BigBrandTheory
Ncourage ·
A social enterprise that had to look like a brand people would choose.
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Ncourage Social Enterprise Foundation, an initiative of Tata Chemicals, builds livelihood through produce and craft. This page is structured from the Figma case frame. Body copy in Figma still carries leftover Pranaa text and will be rewritten when the export is locked.
Disciplines
- Brand strategy
- Identity
- Packaging
- Photography
- Guidelines
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The idea
Purpose, made visible ·
The shelf does not wait
What the foundation taught us.
01
Purpose is invisible on a shelf
Placeholder. A livelihood story still has to win two seconds.
02
Put the person on the front
Placeholder. The farmer is the argument, not a caption.
03
One system, many producers
Placeholder. The brand has to survive many hands shooting it.
04
Hand it over or it drifts
Placeholder. A guide is what keeps the next SKU honest.
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Client testimonial
Client quote to be confirmed.
To confirmNcourage Social Enterprise Foundation
(05) What
changed
A foundation brand that can stand on a shelf.
A visible purposePlaceholder outcome.
A pack systemPlaceholder outcome.
A language teams can usePlaceholder outcome.
