Hilans: Himalayan food brand by BigBrandTheory

Hilans · 

A hillside kitchen that had to hold its own on a city shelf.

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A hillside kitchen that had to hold its own on a city shelf.

TypeBrand & packaging
MomentIgnite
CategoryFood, Himalayan produce
ScopeStore to shelf
ClientHilans

Hilans is a Himalayan food brand covering jam, pickle, rice and store. The Figma page is image-heavy. Slots below match those grids so the export can drop in file by file.

Disciplines
  • Identity
  • Packaging family
  • Retail
  • Film
  • Brand book
  • Store
The idea
The hill, on a weekday shelf  · 
Almora to aisle

What the hillside kitchen taught us.

01

A family of packs, not a hero SKU

Placeholder lesson.

02

The store is part of the brand

Placeholder lesson.

03

Film has to taste like the jar

Placeholder lesson.

04

A book so the next printer cannot drift

Placeholder lesson.

Client testimonial
Client quote to be confirmed.
To confirmHilans
Start a conversation →
(05) What changed

A hillside brand that can travel.

A pack familyPlaceholder outcome.
A store that matches the jarPlaceholder outcome.
A book the printer can followPlaceholder outcome.

More transformations.

See all →
IgniteYOLO
YOLO · Real estate

A residence for a life, not a stage of it.

AcceleratePopcorn Passion
Popcorn Passion · FMCG

Anticipation, before the first bite.

SustainThe Pahadi Story Honey
Pahadi Story Honey · Wellness

Proof, before the first spoon.

A hillside brand only works if it can leave the hill.

Start a conversation →See the engagement model