The One Sixth Sense: brand ideation, identity, packaging and D2C launch for a clinical sensorial skincare brand
The category was selling intensity. This brand had to sell patience.
The One Sixth Sense is a clinical sensorial skincare brand founded by Krishna Vilas and Desha Yadav, formulated for Indian skin in Indian conditions. BBT partnered from the first conversation, before the range existed, and the engagement now runs through to growth marketing.
Indian D2C skincare is the most crowded shelf in the country and the noisiest. New actives every week, routines going viral, transformation promised on almost every label. Entering that market with another promise of faster results would have been the same as not entering it at all.
- Brand strategy
- Naming
- Identity system
- Packaging
- Photography
- Brand film
- D2C website
- Growth marketing
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What the shelf taught us.
Before a formulation was locked
Brand vision, category position and the founding proposition, worked out in the room with the founders. The argument and the formula had to be decided against each other.
What the range has to do
Product conversations across cleanse, moisturise, treat and protect, and the claims the brand would refuse to make.
Nature, science, intuition
Name, logo, palette, typography, packaging and a guideline system built to hold a growing range. Nothing in the mark is decoration.
Into the noisiest shelf in India
Photography, brand film, D2C website and launch, with growth marketing continuing from there. A brand that sells patience has to be marketed patiently.
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Founder quote to be confirmed.
A launch is not yet a result. Here is what is actually built.
Placeholder · Swap for client-verified outcomes. Launch date, SKUs live, repeat purchase, press.